About 50 years ago Don Pedro Giraldo gave his first steps towards the coffee industry, and was guided by a master teacher in the art of coffee. He designed a coffee roaster from a 55 gallon drum mounted on two supporters powered by a vapor engine. It had a source of heat that came from dry wood that burning below.
An entire life around coffee
In 2006, three brothers from a third Girlado family generation in the Quindío region, returned to their home land, a zone known by the name of “Eje del café” (coffee axle). They came with a purpose; to continue their father, Don Pedro’s old passion, that goes back to the 60’s . He roasted his first coffee under his own brand: “El Principe”.
Applying and combining traditional ways of cultivating and selecting the beans, with contemporary trends of roasting and coffee tasting; Jorge, Luis and Liliana Giraldo founded the “Aroma de Colombia” coffee factory. The small roasting plant was located in the Quindío capital with the goal to continue the legacy of their father by selecting and roasting the finest coffee in the region. They began by applying their own roasting techniques to the best coffee of origin, to the ones that had access to the surrounding territory. For this, the “Virduinos” roaster manufactured by their father was used.
OUR FIRST TRADE MARK. 42 YEARS AGO
Since then, they have dedicated their time to finding specialty coffee at small farms, verederas and haciendas during times of harvest, thus, obtaining a wide variety of colorful and exotic types of coffee beans specialties roasted individually and packed according to its origin.
After culminating this chapter of their lives, in 2012, the Giraldos decided to use their knowledge and experience in the coffee industry to establish a new company geared towards counseling, training, logistics and exportation, where they offer consultations in all areas of coffee.
These services have also opened the doors to launch on national and international market unique coffees, branded “Green Nature Coffee”. This brand is the result of years of evaluation in the ways coffee is consumed locally and worldwide. At the same time, they decided to seek and classify micro-lots with unique profiles from the crop, to offer to consumers of the final drink, offering them the opportunity to know and evaluate for themselves a specialty coffee, Green Nature consumers will have the privilege of tasting the highest standards of quality of the entire Colombian geography, conserving their origin and maintaining a chain of custody that guarantees the traceability from the beans to the cup.
For this, they work hand in hand with coffee growers that show the care and protection for their environment by applying principles that maintain a sustainable agriculture that is nature friendly.
Behind is left the memories of Jorge making deliveries riding his bike when he was just a child and the dips into the piles that Luis saw as a coffee pool.
Today with offices in Colombia and the United States, the Giraldos are always ready to discuss the coffee industry as their favorite subject. Liliana is always ready to take care and guide with professionalism anyone with questions regarding the complexity of the coffee industry.
In front their new enterprise Coffee Connections, the Giraldo siblings can be found at any coffee trade event.Perhaps they could be educating a client in front of a coffee brewing machine or simply tasting and having a conversation regarding this great product that has been achieved with great effort and dedication of many: A cup of coffee.